Dr. Dan Johnson
Raleigh, North Carolina
Avian and Exotic Animal Care
Dan Johnson is a 1992 graduate of North Carolina State University College of Veterinary Medicine. In 1996 he started North Carolina’s first all-exotics practice, Avian and Exotic Animal Care, located in Raleigh. His caseload is made up entirely of exotic pets, fish, wildlife, and zoo species. Dr. Johnson also serves as Adjunct Assistant Professor in the Department of Clinical Sciences at NCSU-CVM. In 2010, he was certified as a Diplomate by the American Board of Veterinary Practitioners (ABVP) specializing in Exotic Companion Mammal Practice. Dr. Johnson is past president of the Association of Exotic Mammal Veterinarians (AEMV), and he publishes and lectures internationally on avian and exotic animal medicine.
Topic #1: Social Media and Reputation Management
Description: You can get your veterinary practice noticed by designing a social media strategy that covers: how to get started; where, what, and how often to make posts; ways to boost engagement with your clients; and online reputation management.
Topic #2: Building and Growing Your Practice
Description: Using his professional life story as an example of how to cultivate a niche practice, Dr. Johnson asks attendees to consider what unique skills and abilities they have, where the opportunities for a new practice may be found, and how to go about starting and marketing a new veterinary practice.
Topic #3: Equipping Your Practice and Charging Appropriately
Description: This lecture explains the process of equipping and stocking a new practice, and cautions students not to overextend themselves financially. It uses Dr. Johnson's practice to illustrate how to generate income, charge for services, and design a payment policy.
Topic #4: How to Handle a Veterinary Medical Board Complaint
Description:Follows an actual case to illustrate the Veterinary Medical Board complaint process in detail, so students will be careful how they practice, hopefully avoid Board complaints, and be prepared in the event they are ever involved in one.
Topic #5: How not to be a broke veterinary student
Description: This lecture reviews simple financial tips on how to tackle the debt-to-income ratio, the growing student debt, and how to become more financially savvy as a veterinary student.
Speaker Fees: Travel and expenses only