Muscat & Company
Bob Muscat is the CEO of Muscat & Company, a business turnaround advisory, and a frequent speaker at industry events. For the past fifteen years, Bob has helped small and medium sized companies improve their operating performance. He developed a systematic profit management process, the 80/20 Business System, based on his experience and has delivered over $140 million dollars to companies following his advice. He also taught strategic planning and business strategy for the American Management Association. He comments and blogs regularly at his website, .
Topic #1: Business Strategy: It's not what you think.
Description: Many small businesses struggle needlessly because they either have no strategy or follow a template without thinking. Successful businesses understand customer profitability and set up a management system to do just that. Bob will show attendees the essential tools they need to run a profitable business and why most advice is utterly wrong in today's competitive environment.
Topic #2: Marketing: Here's what I would do if I were you.
Marketing is how businesses get and keep a customer - profitably. Yet many businesses fail this essential aspect and focus instead on operations. Bob will share the five questions every business should be able to answer as well as discuss some useful actions you should take when planning your business.
Speaker Fees: Honorariums are $500 per event. There is no charge for travel within Georgia, otherwise, a reimbursement for reasonable expenses.